Are you thinking about popping the question with a white gold engagement ring? Buying matching wedding bands in white gold? Glamming up your new manicure by stacking some white gold fashion rings?
Why? Isn’t white gold a platinum imitator? Well, kind of. White gold became the creme de la creme of wedding chic after World War I because all available platinum had been needed during the war effort. If you wanted a lustrous silvery-white engagement ring, it was basically white gold or bust!
Maybe these five reasons to avoid white gold rings will change your mind- or not!
1. It’s So... AFFORDABLE!
White gold rings cost less than their platinum counterparts. That 14K white gold statement ring you’ve been drooling over is approximately $600 less than what you’d pay for the exact same design in platinum.
Think about it. You get a similar degree of luster and silvery gleam for $600 less! That’s seriously impressive and leaves you with more moolah to spend on wedding bands or fashion pieces, which is always AMAZING.
So is white gold more affordable? Yes! Especially when the rings are stylish, classy, and modern like The Pave Twig, whose shimmery twisted band exudes natural charm or The Charlotte, a bezel-set stunner with a slim band and strip of sparkling pave diamonds.
The Charlotte with a 2 carat Oval Moissanite in White Gold
2. White Gold is a Platinum Imitator!
Yeah, maybe, but it’s a darned good one!
The cool, silver-white color of white gold gives it a modern and sophisticated look often associated with luxury and elegance. White gold also has a subtle, yet alluring luster that enhances the beauty of any gemstones set in it.
If that doesn’t convince you, remember that Ariana Grande wears a white gold engagement ring and she doesn’t imitate ANYONE! Channel your inner Ariana with a killer white gold combo like The Angelina and The Lindsey. Look at all that silvery goodness and no platinum in sight!
The Penelope with a 2 carat Emerald cut Diamond, The Lindsey with a 2 carat Oval cut Diamond and The Angelina with a 1 carat Princess cut Diamond in White Gold
3. White Gold Goes Yellow Over Time?
Doesn’t white gold fade away to yellow over time? Why would you want that? Come on! Not so fast!
White gold gets its luminous color from rhodium plating. While it’s true that this plating can wear off over time and let the yellowish tint peep through, there’s an easy fix: get it replated! Keyzar offers free polishing and replating on all white gold jewelry purchases for life! Some careful craftsmanship and your ring will have the same killer gleam as the day you got it.
Need some inspiration? Look at the vintage glory of The Jasmine in white gold and know that it’s easy to keep it looking so good. Same with this glorious pairing of The Low Profile Kamellie and The Distance Mandala Ring, which should be as inseparable as you and your beloved!
Distance Mandala Ring in White Gold combined with The Low Profile Kamellie and The Alice band
4. White Gold Scratches Too Easily!
Doesn’t white gold scratch super easily? Won’t a few nights at the martini bar leave your ring’s surface looking like it survived a bar fight? If you bang it up, sure! Otherwise, nope!
Compared to platinum, white gold is not as scratch-resistant, but it’s still resilient enough to withstand everyday wear and tear. Its softness or hardness will depend on karat weight as well as the other metals used to create the white color. While 14K and 18K white gold rings are both lasting, 18K would be a more durable choice.
With proper care, white gold jewelry can maintain its beauty for many years. If scratches do occur, they can usually be polished out- Keyzar offers a lifetime warranty on all white gold pieces that we sell. Therefore, if you get engaged with The Scarlett, you can keep it looking glorious years from now. Ditto for that irresistible combination of The Pave X Ring with The Pave Alex or The Naomi.
The Scarlett with a 1.5 carat Elongated Cushion cut Diamond and The 1.8mm Helen band in White Gold
5. It’s Not as Valuable as Yellow Gold!
White gold doesn’t have the luxurious blond hue of yellow gold. It’s also not as pure or valuable, right? Wrong!
The value of gold is determined by, among other things, its purity. Both white and yellow gold contains the same amount of pure gold, with the difference being in the alloy metals used to create their respective colors. White gold rings are rhodium-plated. Its purpose is to increase white gold’s lifespan and prevent it from scratching or tarnishing. That's what creates that flawless gleam!
If you’re not convinced, check out The Jasmine engagement ring or The Hidden Halo Penelope. Try telling us THAT isn’t valuable...
The Hidden Halo Penelope with a 1.5 carat Round cut Moissanite and The Jasmine with a 1 carat Oval cut Moissanite in White Gold
Get the Best of All Worlds! Mix, Match, and Stack!
Who says you have to go mono with your rings? Mix it up a bit for some really cool looks! White gold, platinum, and yellow gold can be BFFs on your finger!
Need some ideas? Go all white gold like The Pave Charlotte with The Mellany! If you’re all about mixing and matching, try to combine The Twig not only with its matching wedding band- but also with The Eve or The Pave Twig.
See? We knew you’d be impressed!
The Pave Charlotte with a 2 carat Cushion cut Diamond and The Mellany band in White Gold
White Gold Really Is All That!
Although it’s been around for years, white gold is still ‘da bomb.’ How can anything so elegant and luminescent go out of style? But that’s not all- it meets most budgets, is super easy to take care of, and looks killer- especially in a stack! Whether you’re into the vintage vibe or are fearlessly modern, white gold rings will accelerate your style and make a statement you’ll love!
